The role of traditional values and advertising discourse in creation of modern conflict
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By careful analysis of the content of Archibald Reiss message in his book “Listen, Serbs”,
the authors study the significance and role of traditional values of Serbian people – patriotism, courage,
hospitality, honesty and respect for opponents, faith and charity, aim to, together with comparative analysis
with advertising discourse during the conflicts in ex-Yugoslavia, construct a modern model of crisis com-
munication. From the context of the symbolic organization of messages and their hidden meanings, the
authors stress the importance of communication control and information management during the conflict,
as otherwise the moral panic and chaos arise. Developing McDougall’s instinct theory that determines the
behaviour of individuals and entire social groups, the authors remind us that Reiss was the first to real-
ize the human mind as a centre of social activity responsible for further development of individuals and
nations. Starting from the assumption that the social li...fe is primarily political and preoccupied with the
question of redistribution of power, the authors discuss the construction of the security framework within
the community, warning it of the problem of unequal access to information. By influencing the modelling
of media images of a group or society its propaganda activities is enabled, which is essential during the crisis
or emergency situation, as their number will increase in the future.
Keywords:
social values / propaganda / symbols / moral panics / public opinion / conflictologySource:
Dani Arčibalda Rajsa : međunarodni naučni skup, Beograd, 3-4. mart 2015., Tematski zbornik radova međunarodnog značaja. T. 3 = Archibald Reiss Days : International Scientific Conference, Belgrade, 3-4 March 2015, Thematic Conference Proceedings of International Significance. Vol. 3, 2015, 23-27Publisher:
- Belgrade : Academy of Criminalistic and Police Studies = Beograd : Kriminalističko-policijska akademija
Funding / projects:
- Civil Society and Religion (RS-MESTD-Basic Research (BR or ON)-179008)
- Development of Institutional Capacities, Standards and Procedures for Fighting Organized Crime and Terrorism in Climate of International Integrations (RS-MESTD-Basic Research (BR or ON)-179045)
Cobiss ID: 1024848809
ISBN: 978-86-7020-321-1; 978-86-7020-190-3 (za izdavačku celinu)
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JakovTY - CONF AU - Milašinović, Srđan AU - Miloševic, Goran AU - Jevtović, Zoran PY - 2015 UR - https://jakov.kpu.edu.rs/handle/123456789/1694 AB - By careful analysis of the content of Archibald Reiss message in his book “Listen, Serbs”, the authors study the significance and role of traditional values of Serbian people – patriotism, courage, hospitality, honesty and respect for opponents, faith and charity, aim to, together with comparative analysis with advertising discourse during the conflicts in ex-Yugoslavia, construct a modern model of crisis com- munication. From the context of the symbolic organization of messages and their hidden meanings, the authors stress the importance of communication control and information management during the conflict, as otherwise the moral panic and chaos arise. Developing McDougall’s instinct theory that determines the behaviour of individuals and entire social groups, the authors remind us that Reiss was the first to real- ize the human mind as a centre of social activity responsible for further development of individuals and nations. Starting from the assumption that the social life is primarily political and preoccupied with the question of redistribution of power, the authors discuss the construction of the security framework within the community, warning it of the problem of unequal access to information. By influencing the modelling of media images of a group or society its propaganda activities is enabled, which is essential during the crisis or emergency situation, as their number will increase in the future. PB - Belgrade : Academy of Criminalistic and Police Studies = Beograd : Kriminalističko-policijska akademija C3 - Dani Arčibalda Rajsa : međunarodni naučni skup, Beograd, 3-4. mart 2015., Tematski zbornik radova međunarodnog značaja. T. 3 = Archibald Reiss Days : International Scientific Conference, Belgrade, 3-4 March 2015, Thematic Conference Proceedings of International Significance. Vol. 3 T1 - The role of traditional values and advertising discourse in creation of modern conflict SP - 23 EP - 27 UR - https://hdl.handle.net/21.15107/rcub_jakov_1694 ER -
@conference{ author = "Milašinović, Srđan and Miloševic, Goran and Jevtović, Zoran", year = "2015", abstract = "By careful analysis of the content of Archibald Reiss message in his book “Listen, Serbs”, the authors study the significance and role of traditional values of Serbian people – patriotism, courage, hospitality, honesty and respect for opponents, faith and charity, aim to, together with comparative analysis with advertising discourse during the conflicts in ex-Yugoslavia, construct a modern model of crisis com- munication. From the context of the symbolic organization of messages and their hidden meanings, the authors stress the importance of communication control and information management during the conflict, as otherwise the moral panic and chaos arise. Developing McDougall’s instinct theory that determines the behaviour of individuals and entire social groups, the authors remind us that Reiss was the first to real- ize the human mind as a centre of social activity responsible for further development of individuals and nations. Starting from the assumption that the social life is primarily political and preoccupied with the question of redistribution of power, the authors discuss the construction of the security framework within the community, warning it of the problem of unequal access to information. By influencing the modelling of media images of a group or society its propaganda activities is enabled, which is essential during the crisis or emergency situation, as their number will increase in the future.", publisher = "Belgrade : Academy of Criminalistic and Police Studies = Beograd : Kriminalističko-policijska akademija", journal = "Dani Arčibalda Rajsa : međunarodni naučni skup, Beograd, 3-4. mart 2015., Tematski zbornik radova međunarodnog značaja. T. 3 = Archibald Reiss Days : International Scientific Conference, Belgrade, 3-4 March 2015, Thematic Conference Proceedings of International Significance. Vol. 3", title = "The role of traditional values and advertising discourse in creation of modern conflict", pages = "23-27", url = "https://hdl.handle.net/21.15107/rcub_jakov_1694" }
Milašinović, S., Miloševic, G.,& Jevtović, Z.. (2015). The role of traditional values and advertising discourse in creation of modern conflict. in Dani Arčibalda Rajsa : međunarodni naučni skup, Beograd, 3-4. mart 2015., Tematski zbornik radova međunarodnog značaja. T. 3 = Archibald Reiss Days : International Scientific Conference, Belgrade, 3-4 March 2015, Thematic Conference Proceedings of International Significance. Vol. 3 Belgrade : Academy of Criminalistic and Police Studies = Beograd : Kriminalističko-policijska akademija., 23-27. https://hdl.handle.net/21.15107/rcub_jakov_1694
Milašinović S, Miloševic G, Jevtović Z. The role of traditional values and advertising discourse in creation of modern conflict. in Dani Arčibalda Rajsa : međunarodni naučni skup, Beograd, 3-4. mart 2015., Tematski zbornik radova međunarodnog značaja. T. 3 = Archibald Reiss Days : International Scientific Conference, Belgrade, 3-4 March 2015, Thematic Conference Proceedings of International Significance. Vol. 3. 2015;:23-27. https://hdl.handle.net/21.15107/rcub_jakov_1694 .
Milašinović, Srđan, Miloševic, Goran, Jevtović, Zoran, "The role of traditional values and advertising discourse in creation of modern conflict" in Dani Arčibalda Rajsa : međunarodni naučni skup, Beograd, 3-4. mart 2015., Tematski zbornik radova međunarodnog značaja. T. 3 = Archibald Reiss Days : International Scientific Conference, Belgrade, 3-4 March 2015, Thematic Conference Proceedings of International Significance. Vol. 3 (2015):23-27, https://hdl.handle.net/21.15107/rcub_jakov_1694 .