@article{
author = "Milašinović, Srđan and Jevtović, Zoran",
year = "2014",
abstract = "U savremenom društvu institucije masovnog komuniciranja preuzimaju ulogu konstruisanja konfliktne paradigme, obavljajući pored informativne i određene bezbedonosne, psihološke i propagandne funkcije i zadatke. Rizici, krize, katastrofe, revolucije, nasilje i sukobi postaju deo globalne svakodnevnice, ali medijske slike o
njihovom intenzitetu, dubini, ciljevima, uzrocima i posledicama opredeljuju karakter
intervencija i metodologiju konkretnog delovanja. Evropsko okruženje jasno forsira
kognitivno-institucionalni pristup koji u fokusu ima bezbednosnu analizu aktivnosti
brojnih pojedinaca, grupa, mreža i institucija, čulno opažanje i saznanje ljudi koji
se primarno bave krizom, te grupni i institucionalni okvir u kojem se donose odluke. Analizom medijskih iskaza i izvora uočavamo one koji se odnose na prevenciju i
pripremu javnosti za krizu, identifikaciju aktera kriznog upravljanja, opažanja krize,
krizni menadžment, političko-organizacionu saradnju, krizno komuniciranje (prikupljanje i obrada informacija, digitalni sistemi za prenos informacija, komuniciranje
sa javnostima i uloga novih medija u kriznom upravljanju), internacionalizaciju krize,
vremenske efekte, troškove krize, te sticanje publiciteta i saglasja javnosti. Analizom
statističkih podataka, dedukcijom i komparacijom u skladu sa analitičkim stepenima,
temama, varijablama i indikatorima kreiramo celovitu sliku o prirodi krize, rizicima
prilikom rešavanja, kao i prioritetima delovanja.
Moderno doba i izmenjeni karakter konfliktnih paradigmi ukazuju na potrebu stvaranja specijalizovanih informatičko-komunikacionih ekipa u ključnim bezbedonosnim
službama i ustanovama, koje bi mobilnošću, edukovanošću i timskim delovanjem
bile obučene da preuzimanjem krizne komunikacije u praksi identifikuju određeni
problem, kreiraju ga i usmeravaju ka civilnoj javnosti, nudeći i konkretno rešenje., In modern society, mass media communication institutions take the role for constructing conflicting paradigms, by conducting not only informative but, in addition, a certain security, psychological as well as propaganda features and tasks.
Risks, crises, disasters, revolutions, violence and conflicts are becoming part of the
global everyday life, but media information of their intensity, such as depth, goals,
causes and consequences, define the character of interventions and determine the
methodology of a particular activity. European environment clearly emphasizes the
cognitive-institutional approach that focuses on the security analysis activities of
many individuals, groups, networks and institutions, sensual perception and cognition of people who are primarily engaged with the crisis, as well as the group and
institutional framework within which decisions are made. By the analysis of media
statements and sources, those related to the prevention and public preparation for
the crisis, identification of the actors of crisis management, crisis perception and
management, political and organizational cooperation, crisis communications (collection and information processing, digital information transfer systems, communication with the public and the role of the emerging media in crisis management),
the internationalization of the crisis, time effects and costs of the crisis, as well as
gaining the publicity and public agreement are observed. Statistical data analysis,
deduction and comparison in accordance with the analytical stages, topics, variables
and indicators, allow the creation of complete overview of the crisis nature, resolving risks and the action priorities.
Modern era and the changed character of conflicting paradigms suggest the need
for specialized information-communication teams within the critical security services and institutions that would be trained, by their mobility, educational and team
acting, to takeover crisis communication in practice and identify certain problem,
create and direct it to the civilian public, also offering an actual resolution.",
journal = "Kriminalističke teme : časopis za kriminalističku teoriju i praksu",
title = "Metodologija kriznog komuniciranja i analitika medijskih iskaza, Crisis communications methodology and media statements analytics",
volume = "God. 14",
number = "br. 3-4",
pages = "17-25",
url = "https://hdl.handle.net/21.15107/rcub_jakov_1692"
}
